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What is Local SEO?

And Why Small Business Owners Need Local SEO

Most small businesses face the same predicament when it comes to competing with the national brands—Limited Budget!

That’s why local SEO is such a powerful marketing weapon; it allows small business owners to compete with big brands in the battle for business survival.

In addition to being economical, local SEO is highly effective in generating leads.

What is Local SEO?

Many small businesses are aware of search engine optimization (SEO), but they don’t understand what local SEO is.

As the term suggests, local SEO is the optimization of a website for local search results. It also includes the top ranking on Google Maps.

Put simply—local SEO is all about offering results based on the searcher’s current location.

Suppose you, for example, offer homemade food in Downtown Dallas. And a hungry Joey searches for ‘homemade food in Downtown Dallas.’

Bill’s Barbecue features in search results, thanks to its local SEO.

Don’t you think Bill’s Barbecue would get the attention of a hungry Joey?

Why Small Business Owners Need Local SEO

Here are the top five reasons why small business owners should include local SEO in their marketing efforts:

  • Local SEO helps you target locals
  • Local SEO offers a high return on investment—no other form of online marketing offers ROI like local SEO
  • It adds authenticity to your business. When your business appears on Google Maps or in a local search, your prospective customers are more likely to consider your business to be authentic
  • Local SEO is crucial for mobile searches, and it helps you build local partners and connections

This article was originally published on

by Lalit Sharma